• Area Req
    1000 sq ft.
  • Investment Range
    2 lakh to 10 lakh
  • Franchise Outlets
    10-20
Business Details

As an ardent & refined foodie, Smita (Founder) had tried different cuisines wherever she have traveled. One day, as she was craving to have good authentic biryani, she ordered biryanis from 7-8 good known outlets in Gurgaon. To her utter disappointment, she couldn’t find any biryani as per her taste and liking. Being a decently good cook and having a passion for this art, she thought of exploring the ingredients that according to her make up to a good recipe of Biryani. After much research and procurement of the necessary ingredients, she prepared it for herself. She and the entire family relished the taste of this newly invented biryani. That was the moment when an idea ran through her mind. Why can’t I venture into this business of Biryanis where she can meet the taste requirements of other foodies and simultaneously make an earning for herself? The very next day, she made a good amount of biryani and posted the images on her Facebook page, mentioning about her experience of exploring the world of biryanis. Her friends immediately reacted to the post and asked for it. She sold two handis on that day, which really gave her a boost to do more. Gradually, she started getting orders on a daily basis (thanks to Facebook promotion). It’s been almost 4 years now as she grew from serving just two customers initially to having 50000+ customers currently in Gurgaon & Delhi NCR. Furthermore, when she fetch her first award in 2015, Chef Sabhyasachi (Sabby) started addressing her ‘Biryani Queen’. So, then and there it was decided to go for the brand name BIRYANI QUEEN.

 

Further, the promoters of BIRYANI QUEEN have large experiences in the food industry and are well established caterers and restaurateurs in Gurgaon NCR through their another venture SPS FOOD SPECIALITIES as their sister concern carrying 2 brand names THE SPICE LAB for North Indian cuisine and THE SPICEWOK for oriental cuisine.

 

About our sister concern SPS Food Specialties:

 

SPS Food Specialties, a food services firm is headquartered in Gurgaon. The firm began in 2014 with a strong belief in hospitality, sharing and quality. Some of the brands that the company owns and operates are:

 

  • The Spice Lab: Indian food cooked in Olive Oil in Restaurant and delivery format

  • TSLC: The Spice Lab Catering Services

  • Eco Meals: Daily Meals, À la carte Menu comprising of entrées, salads, main course and desserts in Indian, Chinese and Mediterranean cuisines and snack boxes for corporates in various formats, and

  • The Spice Wok: Out of the world Oriental and Thai cuisine, available in Delivery and Catering format.
Investment Details

Commenced Operations

Operations Commenced On
2012
Franchising / Distribution Commenced On
2015

Franchise Details

UNITS
Investment
2 lakh to 10 lakh
Franchise/Brand Fee
10 lakh to 35 lakh

Franchise Details

Exclusive territorial rights to a unit franchise
yes
Anticipated percentage return on investment
20 %
Likely pay back period of capital for a unit franchise
2 to 2 Year

Property Details

Type of property required for this franchise opportunity
Commerical
Floor area requirement
1000 sq ft.
Preferred location of unit franchise outlet
N/A

Training Details

Detailed operating manuals for franchisees
yes
Is field assistance available for franchisee ?
yes
Expert guidance from Head Office to franchisee in opening the franchise
yes
Current IT systems will be included in the franchise
yes

Agreement & Term Details

Do you have a standard franchise agreement?
yes
How long is the franchise term for?
2 years
Is the term renewable?
yes

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